Dena Rug is a family-business established in 1968. Second generation of the family sells primarily out of Hong Kong where the brick and mortar store is located on Wyndham Street in Central. Our warehouses and production lines in a few countries known as the “rug belt”. We specialize in Persian rugs and carpet.
Most of the rugs that we sell are made by our full-time weavers. This is how we can sell our rugs at competitive prices. At any given time, our inventory amounts to 4,000-5,000 rugs. We have hands-on approach from selection of raw materials, production of rugs, and warehousing the finished rugs. So far, we have been selling our rugs mainly in our store and at a variety of exhibitions.
We are starting an online store with a tiny fraction of our inventory. Our online store will serve worldwide our customers - both existing and new. We already do international shipping for our existing customers who return to their home country after Hong Kong. Our online store is designed to increase efficiency in communication with our existing clientele and also to digitize our inventory for new customers. (If you’d like to be part of our expansion, please read the “Affiliate” page in the website.)
In summary, here are the highlights that distinguish us from other sellers:
1. We produce most of the rugs that we sell. We control closely the quality of our products.
2. With our own production capacity, we can customize rugs for our customers. You select color, design, materials, and size; we will bespoke your rug. Creativity brings tremendous joy of which you take part. Your make-to-order rug will be a one of a kind for yourself or a special occasion such as anniversary, birthday, or promotion. (Read more in the Bespoke page.)
3. We have our own warehouses and inventory of 4,000-5,000 rugs. This is a substantial quantity that offers a wide range of collections for customers to choose from.
4. We insist on handwoven rugs in the traditional ways. They are unbelievably time-consuming and labor-intensive. Our artisans are talented and seasoned. We regard them as artists with intangible cultural heritage. It is our mission to preserve this cultural heritage for future generations; and our customers support our philosophy.
5. Our customer-base is aware of cheaper alternatives such as machine-made or “hand-finish” after machine-made. Yet, they choose us for quality, tradition, and authenticity.
6. Natural materials only such as wool and silk. No viscose, no bamboo-silk, no polyester, no polypropylene, no acrylic, and no other synthetic materials. We have none in our inventory those artificial materials, and we do not want to be associated with such artificial materials.
7. Check our our antique section and Persian rugs. We are not surprised to see some of our rugs end up on such auctions as Christie’s and Sotheby’s. We have seen over and over again that some of our customers purchase from us a rug for USD 100,000 and flip it for USD 1 million.
Feel free to reach out to us if you have a particular rug or design on mind.
Happy shopping,
Dena Rug.
P.S. Would you like to know why we started this online store? Please follow the link below to our blog: https://www.denarug.com/blogs/news/why-we-started-online-store
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