Welcome to Dena Rug.
Dena Rug is a family-business established in the late 1960's. We have our own production lines and warehouses in the "rug belt countries" and beyond. Our sales channels have been traditional: primarily our brick-and-mortar store located in Hong Kong and occasionally exhibitions in Europe.
We produce most of the rugs we sell, warehouse them, and when the inventory runs low for our store in Hong Kong, we bring a container of rugs to Hong Kong. This has been (and still is at the time of writing this article) our business model.
As you may see, the total lead time from production to sales is minimum one-year, usually two or three years at minimum. (There are rugs that we produce and put way to age for 25-30 years, but that's another topic.) We would like to improve this lead time and at the same time digitise our inventory of 4,000-5,000 rugs. Our online store will improve internal efficiency, at the same time serve our customer base beyond our comfort zone, and ease the communication especially sending photos of our rugs.
This is how we can sell our rugs at competitive prices. At any given time, our inventory amounts to 4,000-5,000 rugs. We have hands-on approach from selection of raw materials, production of rugs, and warehousing the finished rugs. So far, we have been selling our rugs mainly in our store and at a variety of exhibitions.
We are starting an online store with a tiny fraction of our inventory. Our online store will serve worldwide our customers - both existing and new. We already do international shipping for our existing customers who return to their home country after Hong Kong. Our online store is designed to increase efficiency in communication with our existing clientele and also to digitize our inventory for new customers. (If you’d like to be part of our expansion, please read the “Affiliate” page in the website.)
In summary, here are the highlights that distinguish us from other sellers:
1. We produce most of the rugs that we sell. We control closely the quality of our products.
2. With our own production capacity, we can customize rugs for our customers. You select color, design, materials, and size; we will bespoke your rug. Creativity brings tremendous joy of which you take part. Your make-to-order rug will be a one of a kind for yourself or a special occasion such as anniversary, birthday, or promotion. (Read more in the Bespoke page.)
3. We have our own warehouses and inventory of 4,000-5,000 rugs. This is a substantial quantity that offers a wide range of collections for customers to choose from.
4. We insist on handwoven rugs in the traditional ways. They are unbelievably time-consuming and labor-intensive. Our artisans are talented and seasoned. We regard them as artists with intangible cultural heritage. It is our mission to preserve this cultural heritage for future generations; and our customers support our philosophy.
5. Our customer-base is aware of cheaper alternatives such as machine-made or “hand-finish” after machine-made. Yet, they choose us for quality, tradition, and authenticity.
6. Natural materials only such as wool and silk. No viscose, no bamboo-silk, no polyester, no synthetic materials. We have none in our inventory those artificial materials.
7. Check our our antique section and Persian rugs. We are not surprised to see some of our rugs end up on such auctions as Christie’s and Sotheby’s. We have seen over and over again that some of our customers purchase from us a rug for USD 100,000 and flip it for USD 1 million.
Feel free to reach out to us if you have a particular rug or design on mind.
Happy shopping,
Dena Rug.